Latest topics
Digital Gift Cards
Behind the Scenes: How We Designed Giftek for Companies, Employees, and Merchants
Building a digital gift card platform requires more than technology. Here’s how Giftek designed its ecosystem by listening to HR teams, employees, and merchants.
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Employee Rewards
Why Most Employee Reward Programs Fail (And What Actually Works)
Most employee reward programs fail not because of budget, but because they lack design, visibility, and real employee impact. Here’s what works better in Egypt.
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B2B gift cards
What Merchants Miss When They Ignore Bulk Gift Cards as a B2B Channel
Why bulk digital gift cards in Egypt are a recurring B2B channel, not a seasonal consumer offer, and how merchants can capture corporate demand.
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Employee rewards
Why Cash Rewards No Longer Work for Modern Companies in Egypt
Why Egyptian companies are shifting from cash rewards to digital gift cards for better employee engagement and tracking.
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